
About
Lauruse is a business advisory firm dedicated to helping organizations cut through the noise
of economic, policy, technology and project complexity delivering value to their business and customers.
Since 2007, Lauruse has worked with corporations, private equity firms, law firms and government agencies in both transformation and crisis. Our clients rely on us to solve complex problems at an expedited pace, with no consulting fluff.
Leadership

Heather Ashburn
Chief Executive Officer
Founder of Lauruse and a seasoned COO/CFO-level operator, Heather has delivered over $100 million in hard-dollar cost savings across two decades of transformational engagements with private equity, Fortune 500 corporations, and federal agencies. As Acting IT Controller at Amtrak, she managed a $300+ million budget and exceeded plan by more than 10% — results built on new governance frameworks, financial discipline, and cultural readiness for change. Her strategic cost management work across Credit Suisse's private equity portfolio yielded $800 million deal value increase. Heather doesn't just cut costs—she delivers performance breakthroughs that redefine market position.
ALEXANDRIA, VA


Tasker Generes
Chief Strategy and
Transformation Officer
With executive leadership roles including Hedera board member, Chief Technology and Strategy Officer at Amtrak, and Global VP of Vision & Innovation at ServiceNow, Tasker designed digital transformation strategies that helped propel ServiceNow's stock price from $46 to $1200 during his nearly 10-year tenure.
A World Economic Forum speaker on the Future of Work, he holds 87 claims for patents across IoT, AI, blockchain, and quantum convergences. His strategic frameworks have delivered measurable ROI across Fortune 500 companies, turning technological disruption into market dominance.
CHICAGO, IL


Jamie Taber, PhD
Partner, Economic and
Policy Intelligence
Former Deputy Associate Director for Economic Policy at Office of Management and Budget (OMB) in the Executive Office of the President, Jamie translates Washington's complex policy and regulatory machinery into precise competitive intelligence. She led OMB’s macroeconomic forecasting for Presidential budgets and spearheaded the first overhaul of federal cost-benefit analysis guidance since 1992. Jamie led OMB’s Economic Policy Division in providing both quick economic intelligence and in-depth modeling for high level political appointees on topics ranging across the federal government. When policy shifts threaten or create billion-dollar opportunities, Jamie ensures our clients move first.
WASHINGTON, DC


John Taber, PhD
Energy Economist and
Policy Expert
John helps leadership teams navigate energy regulatory uncertainty. He translates surging power demand from data centers and AI, along with grid transformation, into clear strategic advantage. At the U.S. Energy Information Administration (EIA), he led modeling improvements for the National Energy Modeling System (NEMS) focused on nuclear, electricity pricing, and grid infrastructure. Previously at FERC, he analyzed tariff filings and supported Commission decisions on RTO/ISO markets, ancillary services, and capacity markets. He also directed energy and climate policy modeling projects at EPRI for utility clients.
John doesn’t just analyze policy — he translates complex energy market dynamics into clear strategic advantage.
WASHINGTON, DC


